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Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst), by Shane Closser
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Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels.
This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool.
You’ll learn the quickest way to:
- Create metrics
- Run and set options for reports
- Measure the effectiveness of marketing campaigns
- Engage and retain customers
- Track customers through the conversion funnel
- Share reports and set up dashboards
- Sales Rank: #1046021 in Books
- Brand: Brand: Adobe Press
- Published on: 2013-08-08
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .34" w x 5.50" l, .60 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
About the Author
SHANE CLOSSER is Vice President and Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa, a global IT services company. He manages more than 500 CEM specialists worldwide who develop advanced CEM solutions for Virtusa’s media, financial services, insurance, and healthcare customers. He has managed more than 75 large programs across vertical markets, and his clients include Fortune 500 and Global 2000 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, and content management. He is a certified Adobe trainer with more than 15 years of experience in enterprise content management. Connect with him on LinkedIn or via Twitter @srclosser.
Most helpful customer reviews
10 of 11 people found the following review helpful.
For $40, this book is a joke
By Ethan
It's about 50 pages (not kidding), and mostly pictures (screenshots). It is a picture-book that points out where stuff is within the interface.
Any self-respecting company would make this kind of information available FOR FREE ONLINE. Not Adobe!! Their business model is all about wringing every penny of incremental revenue they can out of you.
1 of 1 people found the following review helpful.
Adobe Analytics Made Simple
By Make Your MARKeting
I'm a marketing exec who recently purchased Adobe Analytics and while in search for a cliff notes version of the product, I came across this book and shared it with my broader team. We have found it an extremely helpful resource as we've worked to develop an analytics strategy for our company. The valuable insights provided have helped us set up and run reports, track against important KPIs, and implement best practices. I recommend it to anyone who is using or planning on using Adobe Analytics to improve the way they are marketing to their customers.
0 of 0 people found the following review helpful.
Great quick reference
By Brian P. Yount
It did exactly what it says. A quick reference guide for quick decisions in analytics. Advanced functionality can be found in other books.
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