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Management by Menu is an invaluable resource for its presentation of the menu as a central theme that influences all foodservice functions. Its unique perspective of tying the menu to overall management principles provides the future manager with the "big picture" of the operation of a restaurant.

• Sales Rank: #417214 in Books
• Brand: Kotschevar, Lendal H./ Withrow, Diane
• Published on: 2007-08-10
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.05" h x 1.91" w x 6.77" l, 1.59 pounds
• Binding: Paperback
• 432 pages

From the Back Cover

Setting the standard for menu management—newly updated

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book. This Fourth Edition also includes new coverage of:

• Nutrition, health, diets, and the new Food Pyramid, all appearing wherever relevant

• How the foodservice industry has advanced over the past ten years, including specific segments and demographic supporting data

• Innovative menu pricing strategies, featuring non-cost approaches such as pricing by sales potential or margin analysis

• Today's menu building software, offering a variety of examples and tools

• Ethical leadership in restaurant management, discussed in an entirely new chapter

• A newly created Study Guide provides several additional resources to help readers review the material and exercises to test their knowledge of key topics and concepts

A dynamic guide for today's foodservice industry, Management by Menu, Fourth Edition sets the standard for understanding menu management.

About the Author

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University.

DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A bit of a Dry Read But Good Info
By Ryan Fogle
This is a great book for knowledge on the science of menu writing. From content to flow and placement of particular items. Anyone likely buying this book is doing it because of school and this would be one of the books I would not sell back at the end of the semester!

0 of 0 people found the following review helpful.
Four Stars
By xGhostx777
great book that I needed for college class!

0 of 0 people found the following review helpful.
good stuff
By qmann9
great textbook am very happy with it and would tell everyone to buy one. wish i could buy more stuff this seller rocks

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• Sales Rank: #704837 in Books
• Published on: 1707
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Spanish version also available, ISBN: 84-8174-598-7

• Sales Rank: #590612 in Books
• Brand: Brand: Mosby
• Published on: 2001-12-05
• Original language: English
• Number of items: 1
• Dimensions: 10.25" h x 9.25" w x .75" l, 3.37 pounds
• Binding: Hardcover
• 336 pages

Features

• Used Book in Good Condition

Review
"An exeptionally valuable guide with clinical procedures!
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About the Author
Dr. Richard McLaughlin D.D.S. is one of the orthodontic industry’s foremost instructors on advanced treatment using the pre-adjusted appliance. He established his still-thriving orthodontic practice shortly after graduating from the orthodontics program at the University of Southern California. He continues to treat patients in his San Diego office, and maintains an international lecturing and teaching schedule. Dr. McLaughlin is a Diplomate of the American Board of Orthodontics, a member of the Pacific Coast Society of Orthodontists and American Association of Orthodontists, and was recently honored with the American Board’s Dale B. Wade Award. He is the Southern California Component Director of the Edward H. Angle Society of Orthodontists, a clinical professor at USC’s department of Orthodontics, and an associate professor at St. Louis University, Department of Orthodontics. He has written more than 30 journal articles, and co-authored 4 textbooks.

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0 of 0 people found the following review helpful.
Four Stars
By cesar paredes
good book

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• Features: Buro Happold's SMART group, DiniTech, Foster + Partners' Specialist Modelling Group, the Freeform Construction group and Stuttgart University's Institute for Computational Design.

• Sales Rank: #1036426 in Books
• Published on: 2012-04-02
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x .44" w x 8.30" l, 1.19 pounds
• Binding: Paperback
• 144 pages

From the Back Cover
The production of architecture, both intellectually and physically, is on the brink of a fundamental change. Computational design enables architects to integrate ever more multifaceted and complex design information, while the industrial logics of conventional building construction are eroding rapidly in a context of increasingly ubiquitous computer-controlled manufacturing and fabrication. A novel convergence of computation and materialisation is about to emerge, bringing the virtual process of design and the physical realisation of architecture much closer together, more so than ever before. Computation provides a powerful agency for both informing the design process through specific material behaviour and characteristics, and in turn informing the organisation of matter and material across multiple scales based on feedback from the environment. Computational design and integrated materialisation processes allow for uncovering the inherent morphogenetic potential of materials and thus are opening up a largely uncharted field of possibilities for the way the built environment in the 21st century is conceived and produced. In order to effectively introduce and outline the enabling power of computational design along with its inherent relationship to a biological paradigm, this publication looks at formation and materialisation in nature, integrative computational design, and engineering and manufacturing integration.

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• A scientific perspective by Philip Ball and J Scott Turner.
• Features: Buro Happold's SMART group, DiniTech, Foster + Partners' Specialist Modelling Group, the Freeform Construction group and Stuttgart University's Institute for Computational Design.

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0 of 2 people found the following review helpful.
Two Stars
By RoyBobble86
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